How should content be organized? Which information should be placed front and center and what can remain in the background? How will users locate and get information? What functionality will be available and how will it work?

During Analysis and Modeling we take a closer look at business goals, audience needs, content assets, technological issues, and other factors likely to influence decisions about what information is required and how functionality will work. Using the findings from the Discovery phase, we work with you and your team in a series of collaborative sessions — each intended to facilitate discussion and build consensus as the team works toward a final concept. The result is a conceptual model and mockups that identify how information should be organized and what features and functionality a site or software must have to meet user needs and achieve the desired business goals. All assumptions and requirements from this phase of the project are gathered and documented in the appropriate format (e.g. reports and diagrams) for review and approval before Design and Specification efforts begin.