Where will content go? What will the pages of the site look like? How will the various interactive components work?

Concepts introduced and finalized during Analysis and Conceptual Modeling are refined into final designs and specifications. The information on each page and the ways the interactive features will work are all defined in detail. The documents that capture the design and specifications serve as a blueprint to guide the visual designers responsible for the look and feel of the site or software, and the programmers who build and test during Development and Integration.