Analysis & Modeling
We build on everything learned during Discovery to better understand your target audiences, build consensus, and frame your key objectives.
- Define your target audience
- Discover their critical needs, goals, and motivations
- Find out how they expect to interact with your business
- The variety of paths users are likely to take
- The responses they’ll encounter with each action
- What successful outcomes should look like
- Site maps
- Workflow diagrams
- User journey maps
- Information architecture
- Page layouts
- Key features and functions
- Measure the product or service’s performance
- Gather audience ratings on functions and features
- Understand how users feel about the total experience
- Ensure each phase aligns with your goals
- Fine-tune each product or service to fit in the big picture
- Reveal ways to add extra value for your audience and business