Discovery &
Analysis &
Design &
Build, launch &Analysis & Modeling
We build on everything learned during Discovery to better understand your target audiences, build consensus, and frame your key objectives.
Using primary and secondary research techniques, we:
- Define your target audience
- Discover their critical needs, goals, and motivations
- Find out how they expect to interact with your business
We identify key audience scenarios and create stories to outline:
- The variety of paths users are likely to take
- The responses they’ll encounter with each action
- What successful outcomes should look like
Our visualizations will show how your products and services work, both individually and as a holistic brand experience. Examples include:
- Site maps
- Workflow diagrams
- User journey maps
We create early-stage interfaces and prototypes to validate and test the proposed:
- Information architecture
- Page layouts
- Key features and functions
We’ll monitor representative users as they review content, navigate the interface, and perform tasks so we can:
- Measure the product or service’s performance
- Gather audience ratings on functions and features
- Understand how users feel about the total experience
Drawing on all we’ve learned, we’ll create a vision and plan to design, develop, measure, and continuously monitor your offerings to:
- Ensure each phase aligns with your goals
- Fine-tune each product or service to fit in the big picture
- Reveal ways to add extra value for your audience and business
