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Enterprise Product Redesign: Update and unify product user interfaces and functionality to meet the evolving needs of information technology and network operations professionals.


ASG Technologies (formerly ISM Perfman) is a leading provider of enterprise IT infrastructure capacity planning, performance management, and modeling solutions. ISM Perfman wanted to bring their tools together into an up-to-date, unified, web-based product offering as part of a larger technology upgrade project. Not only had ISM Perfman’s tools been developed in different technologies over a span of several decades, but the types of IT infrastructure and software that each tool monitored were very different in nature. To realize their vision to bring their tools together in a unified web-based experience, ISM Perfman’s leadership and engineering teams wanted a UX consultancy to help them identify and evaluate possible options, align priorities, and guide their team through the product planning and redesign process successfully.


Experience by Design (EBD) started with a series of discovery and alignment workshops with ISM Perfman’s leadership and engineering teams to discuss audience and user needs, industry trends, technology constraints and opportunities, and to walk through the existing tools, current product roadmap, project timelines, and resourcing.  

Next, we conducted an in-depth review and breakdown of the existing tools’ UIs and interaction patterns. We also studied competitor offerings, and compiled a brief report that summarized goals for the project, key findings and takeaways from the alignment workshops and our competitor study. The report also:

  • Proposed a plan that outlined priorities, activities, and timelines for the UX work stream that aligned with ISM’s product roadmap and development plans and target milestones
  • Provided a first cut of high-level information architecture concepts and storyboards to guide discussion during product strategy and design workshops.

We kicked off the workshops with a discussion of the concept information architecture model that would serve as an umbrella organizational structure for ISM Perfman’s tools. We also discussed the storyboards for a customizable, role-based dashboard that would serve as the unified entry experience where users could access information. These workshops provided the launch pad for collaborative design sessions that included a “Let’s Design the Box” workshop to guide product feature prioritization, followed by a series of whiteboard work sessions to:

  • Determine the viability of a role-based, customizable dashboard concept for the product
  • Work through and refine possible design approaches for unifying the experience and features of the various tools.
  • Identify and model components and features such as visualizations and charts, tables, messaging, and UI controls across the product.

Armed with this information, we went to work designing more intuitive workflows, user-friendly functionality, elegant UI component patterns, and cleaner screen layouts. The workflows, functionality, components, and screen layouts went through multiple rounds of review and iteration. Once finalized, we created detailed mockups of key screens to establish the product’s overall look-and-feel and to align with ISM Perfman’s branding.


ISM Perfman received designs for a web-based UI for a unified product as well as user-friendly tools that support a broader set of IT professionals involved in planning, monitoring, and managing critical IT operations. The product:

  • Supported the needs of IT operations professionals working with legacy IT and network infrastructure
  • Anticipated the needs of those involved in planning and maintaining new virtualized and cloud environments
  • Met the needs of those working to manage and optimize hybrid IT environments that contain both legacy and new virtualized infrastructure

List of Services

  • Brainstorming + Collaborative Design Workshops 
  • UX Team + Design Management
  • Project Planning + Management
  • Concept Modeling + Alignment
  • IA, IxD + UI Design
  • Experience Review + Analysis

Explore Our Work

Explore Our Work

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