How We Help: Build, Launch & Optimize | ExperiencebyDesign.com

Successful experiences happen by design. Here’s how we’ll create yours.

Build, Launch & Optimization

We support development, analyze usage metrics, measure results, and help establish a stakeholder plan for continuous improvement.

QA & QC Support

We assist the product and development teams by

Reviewing elements as they are developed and deployed
Ensuring all is built to specification
Making agile adjustments and modifications where needed

Usability & A/B Testing

Our team tests your offerings with varied users, drawing on moderated and unmoderated techniques to:

Gauge usability and performance across a range of tasks
Identify which areas work and which don’t

Post-Release Monitoring

We launch! And while we are celebrating, we will also be monitoring to:

Provide qualitative and quantitative data
Analyze live performance
Make recommendations for any adjustments

UX Optimization

Working with you, we’ll plan to make incremental, continuous improvements with:

Research and experimentation to adjust for market shifts
Validation techniques to ensure performance measures for all changes
Metrics and measurement to assess new features and elements

UX Roadmap

Our team will create a high-level tactical plan allowing you to:

Prioritize resources
Focus short-term and long-term efforts, with the ability to pivot for shifting priorities
Ensure ongoing optimal performance and results

Discovery & Insights

Ask the important questions to spark insights and frame the vision for your product and service offerings.

Inventory & Review

We build an inventory of relevant product, service, and digital offerings to review with usage data to determine:

Do they meet the needs of your target audiences?
Are there any gaps?

Breakdown and Audit

Our team analyzes your existing offerings, tools and processes to assess:

The quality of experience they provide
How they align with your needs and how flexible they are for new initiatives

Alignment Workshops

We meet with stakeholders across the organization to:

Discuss what we learned from the review and audit
Get their perspective about the current and desired states of the business

Key Findings

We conduct workshops to:

Review what we learned during discovery
Confirm and prioritize objectives and success measures

Vision

Informed by the previous steps, we frame a vision that includes measurable goals.

Stakeholders will have a chance to review and revise
Once finalized, the vision will guide creation of the solution

Project Plan

We’ll develop a plan that:

Outlines each phase in detail
Is flexible to respond to changing priorities

Analysis & Modeling

We build on everything learned during Discovery to better understand your target audiences, build consensus, and frame your key objectives.

User Research

Using primary and secondary research techniques, we:

Define your target audience
Discover their critical needs, goals, and motivations
Find out how they expect to interact with your business

User Scenarios & Job Stories

We identify key audience scenarios and create stories to outline:

The variety of paths users are likely to take
The responses they’ll encounter with each action
What successful outcomes should look like

IA & Experience Modeling

Our visualizations will show how your products and services work, both individually and as a holistic brand experience. Examples include:

Site maps
Workflow diagrams
User journey maps

UI Design & Prototypes

We create early-stage interfaces and prototypes to validate and test the proposed:

Information architecture
Page layouts
Key features and functions

Usability Testing

We’ll monitor representative users as they review content, navigate the interface, and perform tasks so we can:

Measure the product or service’s performance
Gather audience ratings on functions and features
Understand how users feel about the total experience

UX Strategy

Drawing on all we’ve learned, we’ll create a vision and plan to design, develop, measure, and continuously monitor your offerings to:

Ensure each phase aligns with your goals
Fine-tune each product or service to fit in the big picture
Reveal ways to add extra value for your audience and business

Design & Specification

We establish the look and functionality and draw up blueprints to plan, build, test, and launch products and services that fulfill your vision.

User Flows

Our team will create user flows to model how audiences will interact with your offerings:

Exploring scenarios, including edge cases and varied motivations and goals
Evaluating how the interface can best fit into users’ workstreams

Interaction Design

We model and design the interactive features, ensuring:

A people-focused navigation backed by research and testing
Prominent, logical placement of high-priority features

UI Patterns & Wireframes

We create a library of screen layouts and user interface elements and use them to build wireframes, which may be:

Static low-fidelity reference renderings for visual designers and software engineers
Interactive high-fidelity prototypes close to the final product

Visual Design

Using imagery, color, shapes and typography, we create the look and feel to:

Optimize content presentation
Enhance appeal and usability
Create a positive, memorable user experience

Interface Specifications

We create detailed blueprints of the final user interface to:

Specify how screens will look with all elements in place
Detail how the site will behave across varied scenarios