Challenge

GoalFace wanted to take advantage of the latest digital technologies and trends to redesign their website’s user interface, content, and features and functionality. They needed to extend their digital footprint and presence, engage multiple audiences, and connect soccer fans, professionals and industry stakeholders around the passion of the game in meaningful ways.

Solution

Experience by Design worked with the GoalFace executive team craft a vision to guide their transformation from a destination soccer website to an everywhere, cross-channel soccer information and social engagement platform.

Using our expertise in planning successful social and cross-channel experiences and our knowledge of emerging technologies, Experience by Design helped GoalFace develop a strategy. We then defined a roadmap and specifications for the redesign of the web site and the phased release of widgets, social and mobile applications, data products and other offerings.

Result

Experience by Design helped the GoalFace executive team craft a vision to guide their transformation from a destination soccer website to an everywhere, cross-channel soccer information and social engagement platform.

Using our expertise in planning successful social and cross-channel experiences and our knowledge of emerging technologies, Experience by Design helped GoalFace develop a strategy. We then defined a roadmap and specifications for the redesign of the web site and the phased release of widgets, social and mobile applications, data products and other offerings.

List of Services

• UX Strategy
• Content Strategy + Design
• Product Strategy + Design
• Digital Cross-Channel Design (Desktop, Mobile, Social, Emerging)