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Designing for successful experiences is a continuous process requiring knowledgeable teams and smart strategies. With us, you have both.

"Experience by Design’s rational, methodical approach to UX design, coupled with their ability to quickly understand and apply insights to our complex application domain, blew us away."

– VP, Product Development, Perfman Software

Explore Our Work

Experience by Design has worked with clients from a range of industries since 2001. Using a mix of big-picture thinking and UX design techniques, we have helped venture-backed and Fortune 500 companies, associations, nonprofits and public sector organizations deliver successful, user-friendly experiences and solutions to their target audiences for better performance and results.

  • Enterprise Work Process + Tool Redesign: User-friendly tools and people-centered processes to remove bottlenecks, lower the learning curve, and improve accuracy, efficiency, and productivity.
  • UX Architecture + Content Strategy: Redesign page layouts, navigation, and content for a more engaging, intuitive, and friendly user experience.
  • Lean UX + Prototyping: UX strategy, product design, and prototyping for a cybersecurity training portal proof-of-concept.
  • Web Site Unification + Redesign: Building a one-stop, daily resource for treasury and finance professionals worldwide.
  • UX Strategy + Information Architecture: Helping AOL transition from an internet service provider (ISP) to a digital media business.
  • Enterprise Product Redesign: Update and unify product user interfaces and functionality to meet the evolving needs of information technology and network operations professionals.
  • Information Architecture + Content Strategy: Creating formal structures and mapping content for migration to a new technology infrastructure and a more unified, user-friendly website.
  • UX Research: Target audience studies and usability testing to unify customer touchpoints and guide marketing, customer acquisition, and sales process transformation.
  • Lean UX + Usability Testing: Using information architecture and usability testing to organize user interface and functional features to guide agile development sprints.
  • Product Strategy + UX Design: Digital product strategy and cross-channel UX design to reach, engage, and connect a global soccer audience.
  • Product Strategy + Design: Creating an engaging and intuitive Minimum Viable Product (MVP) for the new product division of a professional services company.
  • UX Research: Improve user experience, content relevancy, and adoption with deeper understanding of the target audience’s goals and information needs.
  • Enterprise Process + Service Design: Redesigning work processes to improve visibility, alignment, and responsiveness for better customer onboarding and service delivery.
  • Enterprise UX: Unified tools and processes to improve user performance and operational efficiency within the enterprise.
  • Enterprise Product Redesign: Refactor and refresh products to capitalize on new technology and marketplace trends.
  • Digital Strategy + Service Design: Align web presence and operations to meet evolving target audience demographics and industry trends.

List of Projects



American Bankers Association (ABA)

Association for Financial Professionals (AFP)

Bradford Networks

Census Bureau

Constellation Energy

Fannie Mae



Freddie Mac

Genius Rocket

Georgetown University Medical Center


Merchant Link

National Highway Traffic Safety Administration (NHTSA)

Perfman Software (A division of ASG Software)


Sallie Mae

Sprint (formerly Nextel Communications)




Download our brochure to get started on the road to improving business performance and results with better UX.